Empower your team with first-party data they can Trust
99%+ conversion accuracy with
TikTok Events API
➡ Track more customers
➡ Get clear picture of all your customers and the journey
➡ Boost performance Increase ROI for Google Ads
➡ Empower your team with data they can trust to retarget abandoned carts
➡ Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC)
➡ Properly segmenting and targeting
➡Also GDPR Compliance Enabling the Consent Mode
TikTok events API to send conversion events from your server directly to the TikTok server, collect custom audiences, dynamic product ads, campaigns optimization.
TikTok events API
📌
➡ GTM Container Setup
➡ Server-Side Tagging
➡ Data Layer Implementation
🍪 Extend Cookie Lifetime
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🚫Shield against Ad Blocker & Web
🌐Browser Intelligent Tracking Prevention (ITP)
✨Event list of Google Ads Enhanced E-Commerce Tracking:eCommerce Server & Browser side Tracking
✔ search_term
✔ view_item_list
✔ select_item
✔ view_item
✔ add_to_cart
✔ view_cart
✔ remove_from_cart
✔ begin_checkout
✔ add_payment_info
✔ add_shipping_info
✔ purchase
✨E-Commerce Dynamic Remarketing
✔ view_search_results
✔ view_item_list
✔ view_item
✔ add_to_cart
✔ purchase
🌎 Event parameters :
➡ item:
➡ value
➡ currency
➡ transaction_id
➡ coupon
➡ shipping
➡ tax
➡ quantity
📦Items parameters :
➡ item_id
➡ item_name
➡ item_brand
➡ item_category
➡ item_variant
➡ price
➡ currency
👸 🫅 Customer Information :
➡ email
➡ phone
➡ user identifier
➡ customer id
➡ addresses, etc
🤝Integrated with consent providers by GDPR/CCPA Policy.
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