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TikTok eCommerce events API
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TikTok eCommerce Event API Tracking
✨ Tiktok Event API - Server Side eCommerce tracking
📌 ➡ GTM Container Setup ➡ Server-Side Tagging ➡ Data Layer Implementation 🍪Extend Cookie Lifetime with " _ttp " for personalize the user's experience , " _pangle " for dvertising campaigns and to personalize the user's ad experiences 🚫Shield against Ad Blocker & Web 🌐Browser Intelligent Tracking Prevention (ITP) TikTok Standard Tags ✔ Base Code ✨TikTok Ecommerce Event list for eCommerce Server & Browser side Tracking ✔ view_item ✔ add_to_cart ✔ view_cart ✔ remove_from_cart ✔ begin_checkout ✔ add_payment_info ✔ add_shipping_info ✔ purchase ✨E-Commerce Dynamic Remarketing ✔ view_search_results ✔ view_item_list ✔ view_item ✔ add_to_cart ✔ purchase 🌎 Event parameters : ➡ transaction_id ➡ value ➡ currency ➡ coupon ➡ shipping ➡ tax ➡ quantity 📦Items parameters : ➡ item_id ➡ item_name ➡ item_brand ➡ item_category ➡ item_variant ➡ price ➡ currency 👸 🫅 Customer Information : ➡ email ➡ phone ➡ user identifier ➡ customer id ➡ addresses, etc 🤝Integrated with consent providers by GDPR/CCPA Policy.
FAQ...
TikTok events API is a server-side integration that allows you to send website or app events from your server directly to the TikTok server. It works similarly to the TikTok pixel. You can use TikTok events API to send conversion events, collect custom audiences, dynamic product ads, campaigns optimization.
TikTok API events have the same benefits and are very similar to ss tracking solutions from other platforms. Check our earlier posts about FB Conversion API, server-side GA4, and UA.
Here are the main benefits of using TikTok events API:
1. Accurate event tracking. With server-side tracking, you will be able to collect more events. TikTok events API is resistant to ad blockers, ITPs, and other tracking restrictions. This way, you can increase the accuracy of conversion tracking of your campaigns. It will give you a better understanding of what campaigns are converting and bring more sales.
2. Better custom audience quality. Since tracking won’t be blocked, your custom audiences will include all users.
3. Data security. With server-side tracking, the personal information of your customers stays secure.
4. Privacy controls. Keep your marketing efforts intact with rapidly evolving privacy requirements that let you adapt what data you share and when you share it.
5. Enriched data. You can send additional data to TikTok, for example, from your CRM. Use this data to have a better understanding of campaign performance or building custom audiences.
TikTok events API works similarly to Facebook conversion API. TikTok uses Click ID and user data to match events with TikTok users. The more user data you send to TikTok, the higher the chances of attributing the events to their users. TikTok events API has the same features and browser events. It can be used to create audiences, measure conversions, and optimize TikTok algorithms.
Starting February 28, 2022, TikTok supports event deduplication. Meaning that now you can use both pixel and events API, similarly to Facebook CAPI. If you want to send events from both browser and server, ensure you add event_id.
Every time someone clicks on the TikTok ad, a Click ID (ttclid) is added to the URL. That is a unique identifier that is valid for 30 days. You can store the TikTok click ID (ttclid) and share it back to the TikTok events API that will help to attribute events to your campaigns.
To increase TikTok API events match quality score, you can send user data, such as email, phone number, user ID, user IP, and user agent. All user information should be transformed to lowercase and hashed using SHA256 on the client-side.
Besides user data, you can send properties, objects and event parameters.
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