Snapchat Conversion API using server GTM
driving higher conversion rates and maximizing ROI by reaching audiences most likely to make a purchase
➡ Precise tracking
➡ Track more customer set clear picture of all your customers journey
➡ Gain real-time access to key metrics
➡ Boost performance Increase ROI for Snapchat Ads
➡ Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC)
➡ Properly segmenting and targeting
➡Also GDPR Compliance Enabling the Consent Mode
Time to apply Enhanced conversions is a feature that improves the accuracy of conversion tracking to increase average conversions by 17% & Reduce Wasting Your PPC Budget
Snapchat Conversion API Tracking
📌
➡ GTM Container Setup
➡ Server-Side Tagging
➡ Data Layer Implementation
🍪 Extend Cookie Lifetime
" click_id " , " uuid_c1 "
🚫Shield against Ad Blocker & Web
🌐Browser Intelligent Tracking Prevention (ITP)
✨Event list of Google Ads Enhanced E-Commerce Tracking:eCommerce Server & Browser side Tracking
✔ search_term
✔ view_item_list
✔ select_item
✔ view_item
✔ add_to_cart
✔ view_cart
✔ remove_from_cart
✔ begin_checkout
✔ add_payment_info
✔ add_shipping_info
✔ purchase
✨E-Commerce Dynamic Remarketing
✔ view_search_results
✔ view_item_list
✔ view_item
✔ add_to_cart
✔ purchase
🌎 Event parameters :
➡ item:
➡ value
➡ currency
➡ transaction_id
➡ coupon
➡ shipping
➡ tax
➡ quantity
📦Items parameters :
➡ item_id
➡ item_name
➡ item_brand
➡ item_category
➡ item_variant
➡ price
➡ currency
👸 🫅 Customer Information :
➡ email
➡ phone
➡ user identifier
➡ customer id
➡ addresses, etc
🤝Integrated with consent providers by GDPR/CCPA Policy.
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