Advantages to using server-side Google Analytics 4
99%+ conversion accuracy with
server-side integration
➡ Reduce reliance on Cookies
➡ Accurate Conversion Tracking
➡ Increased Data Privacy and Security
➡ Get clear picture of all your customers and the journey
➡ Empower your team with data they can trust to retarget abandoned carts
➡ Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC)
➡ Properly segmenting and targeting
➡ Aligned with the GDPR
Time to Bypasses browser restrictions, ad blockers, and intelligent tracking prevention (ITP), resulting in more accurate data collection
Server-Side Google Analytics 4
📌
➡ GTM Container Setup
➡ Server-Side Tagging
➡ Data Layer Implementation
🍪 Extend Cookie Lifetime
"_gid" , "_ga" , "_gat" , "_utmv"
🚫Shield against Ad Blocker & Web
🌐Browser Intelligent Tracking Prevention (ITP)
✨Event list of Google Analytics 4 E-Commerce Tracking:eCommerce Server & Browser side Tracking
✔ search_term
✔ view_item_list
✔ select_item
✔ view_item
✔ add_to_cart
✔ view_cart
✔ remove_from_cart
✔ begin_checkout
✔ add_payment_info
✔ add_shipping_info
✔ purchase
🌎 Event parameters :
➡ item:
➡ value
➡ currency
➡ transaction_id
➡ coupon
➡ shipping
➡ tax
➡ quantity
📦Items parameters :
➡ item_id
➡ item_name
➡ item_brand
➡ item_category
➡ item_variant
➡ price
➡ currency
🤝Integrated with consent providers by GDPR/CCPA Policy.
Perfytics Server-Side Tagging is a great deal. We will set up everything for you, validate, deliver, maintain and train for team
One-Time Fee - Including Setup, Validation, Support and, Training
Complete GA4 Ecommerce Event Tracking with GTM Server-Side
GA4 - Server Side Tracking
📌 ➡ GTM Container Setup ➡ Server-Side Tagging ➡ Data Layer Implementation 🍪Extend " _ga " Cookie Lifetime 🚫Shield against Ad Blocker & Web 🌐Browser Intelligent Tracking Prevention (ITP) ✨Event list of GA4 Enhanced eCommerce Server & Browser side Tracking ✔ search_term ✔ view_item_list ✔ select_item ✔ view_item ✔ add_to_cart ✔ view_cart ✔ remove_from_cart ✔ begin_checkout ✔ add_payment_info ✔ add_shipping_info ✔ purchase 🤝Enable Consent Mode cookiebot / onetrust configure checkout
FAQ...
Safari & iOS 14 Friendly
Due to Apple’s updates, using cookies and tracking in Safari and iOS apps has become more difficult than ever. You can extend the lifetime of cookies by relying on server-side tagging. It will also not be affected by iOS blocking third-party cookies. It affects Shopify merchants that use Facebook and Instagram as marketing channels especially on mobile devices.
Reduces the Impact of Ad Blockers
Many ad blockers block client-side cookies and scripts. Server-side tagging also helps with that. Ad blockers might be able to block GoogleAnalytics.com and similar requests from your Shopify store but they won’t block requests from your own subdomain.
Improves the Page Speed and Reduces the Page Load Time
One of the major negative effects on your page speed comes from third-party JavaScript libraries like Facebook Pixel, Google Analytics, and many others. Instead of installing five different scripts on your site, you will simply upload one script and send it to your server, where it will be processed and shared with third parties. That way, your server-side setup does the heavy lifting and you are not adding too much load on your visitors’ browsers.
More Control on the Data
You can control what is being sent while processing data on your server instead of sending it directly to third-party libraries. As an example, the Facebook Pixel tag might collect a lot of information about your users. However, you only need to submit a certain amount of data-set, such as purchase details. You can easily do this filtering on your server-side setup.
Now a day, e-commerce values being reported are not consistent across the different Analytics platforms. Blocked Third-party cookies and Tracking codes are the main reasons behind it.
Server-side tracking is only one solution to fire tracking code from a First-party domain to get the Most Accurate Data Collection and Conversion Tracking
First party Cookie
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Third party Cookie
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1. Fb Business Manager access
2. Google Tag Manager access
3. your website backend/admin access ( Shopify, WordPress, Wix, or any other platform ).
Due to the iOS 14 update and Safari, Firefox and Mozilla have intelligent tracking prevention algorithms. FB/Google can not track data from iOS users, also adblocker blocks pixels/tags that fire on the browser. To fix this issue, You need to capture data directly from the Server Side.
1. Stape
2. Google Cloud
3. AWS
Yes. Because you will lose a lot of transaction data soon, you won't be able to run conversion optimization ads. According to Facebook cost per action and cost per purchase can increase up to 150%.
Please refer to the below link and make sure yourself: https://incisiveranking.com/how-to-check-facebook-conversion-api-working-or-not/
Yes, Don't worry about that. Hmm, I don't remember when I have refunded last. hahaha.
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