Enhanced conversions is a feature that improves the accuracy of conversion tracking to increase average conversions by 17% & Reduce Wasting Your PPC Budget
Google Ads Enhanced Conversion Tracking & Google Ads Remarketing
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Google Ads Enhanced Conversion Tracking & Google Ads Remarketing
Enhanced Conversion Tracking
📌 ➡ GTM Container Setup ➡ Server-Side Tagging ➡ Data Layer Implementation 🍪Extend " __gads " , " _gcl_ " Cookie Lifetime 🚫Shield against Ad Blocker & Web 🌐Browser Intelligent Tracking Prevention (ITP) ✨Event list of Google Ads Enhanced E-Commerce Tracking: eCommerce Server & Browser side Tracking ✔ search_term ✔ view_item_list ✔ select_item ✔ view_item ✔ add_to_cart ✔ view_cart ✔ remove_from_cart ✔ begin_checkout ✔ add_payment_info ✔ add_shipping_info ✔ purchase ✨E-Commerce Dynamic Remarketing ✔ view_search_results ✔ view_item_list ✔ view_item ✔ add_to_cart ✔ purchase 🌎 Event parameters : ➡ transaction_id ➡ value ➡ currency ➡ coupon ➡ shipping ➡ tax ➡ quantity 📦Items parameters : ➡ item_id ➡ item_name ➡ item_brand ➡ item_category ➡ item_variant ➡ price ➡ currency 👸 🫅 Customer Information : ➡ email ➡ phone ➡ user identifier ➡ customer id ➡ addresses, etc 🤝Integrated with consent providers by GDPR/CCPA Policy.
FAQ...
- if you do not properly track high-value conversions beyond simple form submissions, Google will optimize purely for form submissions. The system bases spend on whichever conversion you specify, so you need to make sure it reflects your actual desired outcome.
This focuses Google’s algorithms on your real goals versus whatever limited conversion you happened to initially set up tracking for in your account.
When you use an independent third-party PPC tool like Optmyzr, you can connect your business data without that data flowing to Google. Use Optmyzr to create rules and logic with your business data, and then send only the resulting Target ROAS and Target CPA to guide Google in how it treats your ads in its auctions.
- Use first-party data without violating privacy. With the use of third-party data becoming increasingly limited, hashed native site data is a viable alternative and will help you measure conversions more accurately.
- Get more conversion data. Some conversions may be lost due to third-party cookie restrictions, privacy laws, and difficulties in tracking user activity across devices. Enhanced conversions will help you avoid these problems. According to Google research, advertisers who use enhanced conversions have been able to increase their average conversions by 17%.
- Improve the accuracy of your conversion data. If you work with Google Ads, you may have noticed that the conversion data in the advertising service and your analytics platform may not match. Enhanced conversions improves the accuracy of conversion attribution by matching user data to relevant ads. Accordingly, the ROAS of your advertising campaigns will become more accurate.
- Improve your bid and budget management. Enhanced conversions combined with Smart Bidding and data-driven attribution will help you make much better campaign optimization decisions.
Let’s consider how enhanced conversions works with two examples. For both examples, we will assume you have an online shop that sells musical instruments.
Example 1:
- Alex searches for a guitar on Google under his account.
- He sees your ad on the Google search results page, clicks on it, and goes to your online shop.
- Your enhanced conversions tracking tag captures Alex’s email address, hashes it, and sends it to Google Ads.
- On your site, Alex studies guitars, watches video reviews, and adds the guitar he likes to the cart, but then Carol comes home and distracts Alex from completing the purchase.
- A few days later, Alex returns to the site and completes the purchase.
- The email address that Alex provides when confirming the order is hashed again and sent to Google Ads.
- With this email address, Google Ads can now link all conversions (pageview, videoview, add to cart, and purchase) to the original ad that Alex clicked on.
Example 2:
- Carol is on her lunch break looking from her Google work account for a guitar to give Alex as a gift.
- She sees your ad on the search results page, clicks on it, and goes to your site.
- The enhanced conversions tracking tag hashes Carol’s work email and sends it to Google Ads.
- On your website, Carol studies your guitars, but then the break ends — she needs to get back to work.
- After work, Carol returns to the site from her smartphone and makes a purchase, indicating her personal email address, phone number, and delivery address.
- This data is hashed and transmitted to Google Ads.
- Since Carol always uses two-factor authentication, Google Ads can use her phone number to link her work and personal emails. This allows Google Ads to understand that the same user clicked on the ad and made the purchase. If it weren’t for enhanced conversions, the system might not link these actions and would see two users.
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is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries
Enhanced conversions is a relatively new Google Ads feature designed to improve the accuracy of conversion tracking in a way that protects user privacy. With enhanced conversions, you can collect first-party data from your site (name, phone number, user email) and send it to Google Ads in encrypted form. Google uses the SHA-256 hashing algorithm for this. User information is converted into unique fixed-length characters.
Google then matches this data with the customer’s Google account to track the customer’s path to conversion. This will allow you to measure the effectiveness of your advertising campaigns by associating conversions with ads customers have clicked on.
Enhanced conversions helps advertisers and marketers use first-party data without violating privacy requirements. You can use enhanced conversions to get more conversion data and improve its accuracy, improve bid and budget management, and optimize your advertising campaigns in general.
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