WHY YOU MUST NEED IT? Its a superpower for marketers, data analysis & Ecommerce Brand
99.99% Data Accuracy.
Generate up to 30% more conversions and revenue.
100% no way for Blocking Cookie
Yup, It’s Already Haunting & Hurting Conversion & Data Accuracy Ratio
Data tracking
Tracking data and conversions is becoming increasingly difficult. It is a New reality that companies and marketers worldwide are grappling with because of:
❌ The disappearance of third-party cookies
❌ The use of ad-blockers
❌ Browsers that prevent tracking (Safari, Firefox, Edge, etc.)
Advantages
In this change, there are winners and losers. The winners are those who adapt and use advanced solutions such as Server Side Tracking. What can you gain by switching to Server Side Tracking?
⭐ More data at your disposal
⭐ GDPR proof
⭐ Faster website
⭐ More control over your data
⭐ Greater flexibility
What is Cookie?
A cookie is a small piece of data stored by a website on a user's device while they browse.
In advertising, cookies are used to track user behavior across websites, allowing advertisers to deliver targeted ads based on interests and browsing history.
They help personalize ads, improve targeting, and measure ad performance. However, their use raises privacy concerns, leading to regulations like GDPR and CCPA to protect users' privacy rights
→ First Party Cookie - First-party cookies are directly stored by the website (or domain) you visit. They help that website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you.
For example: Saving page navigation, cart information, user mail and pass to re-login smoothly etc..
→ Third-Party Cookie - Is dead. Third-party cookies are stored in your browser by a third-party domain like the Advertising domain.
For example: Facebook, Google ads, Tiktok, Pinterest, Snap pixel codes
Some third-party cookies -
Facebook - _fbp & _fbc (6 months duration) used for retargeting and ads attribution
Google Ads - _gclid (3 months)
server side tracking vs browser side tracking
Server-side tracking and browser-side tracking are two different methods of collecting data about users' activities on a website. Here are five key differences between them:
✓ Server-side tracking: Data is collected on the server where the website is hosted. Server-side tracking typically involves recording actions such as page views, form submissions, and transactions directly on the server.
Browser-side tracking: Data is collected within the user's web browser. Browser-side tracking involves using technologies like cookies, JavaScript, and tags embedded in web pages to track user interactions and behavior.
✓ Server-side tracking: Since data is collected directly on the server, the website owner has full control and ownership of the data. They can implement security measures to protect user data and have complete visibility into the data being collected
Browser-side tracking: With browser-side tracking, the data is stored on the user's device, and the website owner has less direct control over how the data is collected and stored. However, they can still implement measures to ensure compliance with privacy regulations and protect user privacy
✓ Server-side tracking: Server-side tracking allows for more flexibility and customization in data collection and processing. Website owners can implement custom tracking logic, integrate with internal systems, and perform complex data analysis on the server side
Browser-side tracking: While browser-side tracking offers some degree of flexibility, it is limited by the capabilities of web browsers and JavaScript. Complex tracking logic may be more challenging to implement, and there may be limitations on the amount of data that can be collected and processed within the browser
✓ Server-side tracking: Server-side tracking can be more efficient in terms of performance and scalability, especially for high-traffic websites. Since data processing occurs on the server, it can handle large volumes of data more effectively and efficiently.
Browser-side tracking: Browser-side tracking may introduce performance overhead, particularly if extensive client-side processing is required or if the user's device has limited resources. Scaling browser-side tracking to handle large amounts of traffic can also be challenging due to limitations inherent in client-side technologies.
✓ Server-side tracking: Server-side tracking may offer better privacy and security controls since sensitive user data is stored and processed on the server, reducing the risk of data breaches and unauthorized access.
Browser-side tracking: Browser-side tracking raises more significant privacy concerns since data is collected and stored on the user's device. This data can be accessed by other websites or third-party trackers, potentially leading to privacy violations and data misuse.
Is Server Side Tracking the future?
Server-side tracking has gained attention in recent years due to its potential benefits, particularly in terms of privacy and data security. Unlike traditional client-side tracking, where tracking code runs on the user's browser, server-side tracking involves sending data directly from the server hosting the website or application to the analytics platform.
→ Server Side Tracking is increasingly seen as an important development in the world of digital data collection and analysis. Although no one can see into the future, there are strong indications that it will play an important role in the future.
Possible to extend Cookie duration?
Server-side tracking has gained attention in recent years due to its potential benefits, particularly in terms of privacy and data security. Unlike traditional client-side tracking, where tracking code runs on the user's browser, server-side tracking involves sending data directly from the server hosting the website or application to the analytics platform.
Extend the life of cookies feature saves a unique user ID as an ITP-compliant first-party cookies. Upon a visit, this cookie is checked and, if necessary, marketing cookies are restored. This extends the effective life of cookies, which is essential for accurate tracking and attribution in marketing campaigns.
FAQ...
Once we receive the complete onboarding information and required access, should be set up within 3-7 business day
No! You can cancel anytime. However, please be aware that it typically takes 24-72 show the data on advertising dashboard
After signing up, you will receive an email you’ll need to complete a form. We will ask you for the information that we need in order to implementing all the things.
If you haven’t created any of these properties yet, we can give you step-by-step instructions on how to create them and how to grant us access to your accounts.
or
if you have We’ll need access to your Google Tag Manager Account, Google Analytics 4, Facebook Pixel Account, Google Ads account, TikTok, Pinterest, Snaphat etc and . I
According to the discussion with you. Usually we use -
1. Stape
2. Google Cloud
3. AWS
we will walk you through by step by step guiding.
Yes, Don't worry about that. Hmm, I don't remember when I have refunded last. hahaha.
