Empower your team with first-party data they can Trust
CAPI can help with ecommerce. For example, Innisfree saw 34% more campaign conversions, PatPat lowered advertising costs by 34%, and Jobbie achieved a 9% decrease in advertising costs
➡ Gain complete control over the data you share
➡ Accurately measure actions in multiple ways
➡ Improve targeting data accuracy with measurements and optimizations
➡ Boost performance Increase ROI
➡ Empower your team with data they can trust to retarget abandoned carts
➡ Understand your audience better journey
➡ Optimize ad targeting
➡ Decrease cost per action
➡ Boost Lifetime Value (LTV) and lower Customer Acquisition Cost (CAC)
➡Also GDPR Compliance Enabling the Consent Mode
Meta CAPI is a powerful marketing enablement tool that helps direct-to-consumer (DTC) brands track and optimize their marketing efforts
Meta Conversion API
📌
➡ GTM Container Setup
➡ Server-Side Tagging
➡ Data Layer Implementation
🍪 Extend Cookie Lifetime
" __fbp " , " _fbc "
🚫Shield against Ad Blocker & Web
🌐Browser Intelligent Tracking Prevention (ITP)
✨Event list of Facebook Conversion API
E-Commerce Tracking:eCommerce Server & Browser side Tracking
✔ search_term
✔ view_item_list
✔ select_item
✔ view_item
✔ add_to_cart
✔ view_cart
✔ remove_from_cart
✔ begin_checkout
✔ add_payment_info
✔ add_shipping_info
✔ purchase
✨E-Commerce Dynamic Remarketing
✔ view_item
✔ add_to_cart
✔ purchase
🌎 Event parameters :
➡ item:
➡ value
➡ currency
➡ transaction_id
➡ coupon
➡ shipping
➡ tax
➡ quantity
📦Items parameters :
➡ item_id
➡ item_name
➡ item_brand
➡ item_category
➡ item_variant
➡ price
➡ currency
👸 🫅 Customer Information :
➡ email
➡ phone
➡ user identifier
➡ customer id
➡ addresses, etc
🛠️Fix Low Quality Score:
➡ Event Deduplication,
➡ Missing Event Parameters,
➡ Aggregated event measurement,
➡ Fix Pixel diagnostics,
➡ iOS 14 Update,
➡ Advanced event matching
🤝Integrated with consent providers by GDPR/CCPA Policy.
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